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Authors, Books, Victor Villasenor

Victor Villasenor’s new book: Beyond Rain of Gold

     Hay House publishes some very good books, many which deal with inspiration, self help, health, healing, and spirituality. It was started by Louise Hay, author of several works, two of which I still read ten years later: the Wisdom series.
      Every month HH sends out a newsletter of upcoming books and articles. Villasenor’s caught my eye because I remember reading Rain of Gold and I can relate to its subject matter of the article: working in the fields and learning valuable lessons.
       My mom was a migrant worker until she ‘promoted’ to the packing houses at age seventeen. By the time we were in our early teens she had gone back to school and received her AA degree and worked in an office.  Mom took the four of us to pick walnuts on weekends and got us summer jobs in the strawberry fields “para que sepas” -we didn’t last a summer, not even a week, fortunately for both us kids and the foreman.
      When I was nineteen I wanted a car, it was my Junior year at the university, and I had more loans than scholarships that year. My mom said she could get me a job at the packing house where she worked twenty five years earlier. She still had comadres there and my tia worked there. So I worked the graveyard shift in the Smucker’s plant.
     By the end of the summer I hated the wet smell of strawberries, dirt, rubber gloves and Tabu perfume that the lady next to me wore because she had a crush on the foreman. I didn’t eat strawberries for years and I live in the capital of California strawberries. But the point is, we appreciate the things we achieve in the hard times, like Villasenor’s article attests to:

Beyond Rain of Gold: Tending Mother Earthby Victor Villaseñor
Learning to appreciate the little things . . .

When we finished working in the melon fields in the Imperial Valley, opposite the Mexican border city of Mexicali, my cousin Jose drove me home, and I gave my parents all the money I’d made, nearly $400. My dad cried and cried when he found out how I’d earned it.

Mijito, mijito, it was always my dream that none of my kids would have to work in those hot fields like your mother and I did. I’m sorry. I’m so sorry.”
“Papa, please don’t be sorry,” I said. “Having worked in the fields is the best thing that ever happened to me.”
“But your mother and I worked and saved so our kids wouldn’t have to do that and you could get ahead.”
“Papa, please understand that I will never look at the cantaloupes in the grocery store the same way. My God, people just have no idea how much work it is to pick them in the boiling-hot sun. Once I almost passed out.”
“And it was because of lack of salt, wasn’t it?” he said with a smile.
I nodded. “Yes.”
“Did you know that we humans can’t live without salt? This is why we put out salt licks even for the horses and cattle. Salt is the basis of life, next to water.”
“No, I hadn’t realized that, Papa,” I said. “Then why are doctors always telling us to not salt our food?”
“That’s because we no longer walk ten miles to and from town every day. This is because we no longer take our livestock out to pasture, walking sometimes even farther. This is, as you’ve found out, because we no longer toil in the hot sun, bent over all day like dogs at a run to keep up with the trucks we are loading.”
“Exactly, Papa,” I said. “All day we were at a jog in the hot sun. Not for an hour or so, like joggers, but all day long, day after day. Nothing in my Army training or my high school and college wrestling was this tough.
You see, Papa, I can now see that something had always been missing in my writing, and also in my life. Sure, I’d worked real hard with our workers here on the ranch, but I hadn’t had to do it, and I can now see that this makes all the difference. It’s a whole other ballpark when what you do you have to do just to buy your food to eat. A rich, full life, Papa, I am now truly beginning to see, can never be lived with just wealth and safety. We need our hard times, too.”
“Yes,” he agreed, “it is only during our hard times, with the fear in our guts and the sweat on our backs, that we learn to appreciate even the smallest things of life.”
blogs, Ojai Wordfest, Pat Fry, Promoting your book, Publishing

"The 10 Best Ways to Promote Your Book"-Part 2 of Wordfest workshop.

     Yesterday I talked about the first half of Pat Fry’s workshop. Today I’ll list her 10 ways to promote your book and include some information from other sources that fall into Pat’s listed categories. By now the newbie writer knows that promoting (selling) their book can be more difficult than writing their novel. That’s the purpose of blogging this kind of information. It’s not to discourage, it’s to educate one in the realities… not to beat you up but beef you up. It’s the author’s responsibility to promote the book.
     Okay, so celebrities of all sorts (movies, TV, radio) get an easy ride. All they have to do is show up at their own book signing, tweet about it, or hold up their book while on the Today show and droves of readers run to the bookstores or make a few clicks online. The book can be drivel, violate all rules of grammar, or shift in the point of view until the eyes cross, but it still gets the attention and the sales.
    But for the rest of us, there are some concrete things to do to promote your book, short of doing what the photo below suggests.

 Let’s get started:

1. Build promotion into your non-fiction: interview people, name them and they will want to see your book in print. Involve products with permission and promote book in that type of business: i.e. motorcycles, computer software, tourism bureaus or tourist locations.
2. Public speaking: Yes you may have to brush up on your presentation skills and step outside your comfort zone. Be flexible, be an actor, be ready to go this route as part of promotion.
3. Build a meaningful blog, website or both. Did you catch that word “meaningful?”  Keep up the site, do regular maintenance, keep it fresh and professional. There are so many writers, agents, and publishers who share valuable information. Get into that spirit of generosity. Blogs are an integral part of the writing community, participate.
4. Connect with your audience: join a club, group or several blogs that write in your genre. Collect contact info from writing groups, bookstores, other authors.
5. Get book reviews: An agent can help in this area or you can send out your book to get reviews before you are published. Use those contacts from clubs, groups, Publisher’s Weekly, and other sources.
6. Book signings: Go to writer conferences, book festivals, cultural events that relate to your subject or genre, contact independent bookstores, local colleges, professional organizations if the subject relates to their group.
7. Write articles and/or stories for local or national magazines.
8. Use social media: use this for special prices or pre-sales of your book, virtual booktours, and give-aways.
9. Join organizations that are specific to your genre: historical fiction, mystery, romance, Christian and all sub-genres.
10.Spy on other authors: how are they promoting their book, what conference are they attending, read their blogs.

     If all this seems too daunting, not your style, or you don’t want to be bothered, your book may die a quick death. Not necessarily because it’s not a good story, but because it didn’t get noticed.

     Or you can get out the megaphone, put on the red shoes, go to a talk show and stand outside waving your book, until a security guard escorts you away. You have to get publicity some way, right?

     Tomorrow, I’ll go over the third workshop I attended, “Working with the Media.”